Adblock Plus is a popular free extension for browsers that allows users to block annoying ads and fight online tracking.
Our goal was to familiarize the Russian-speaking audience with Adblock Plus and tell them more about Internet security, online advertising and blocking obtrusive content. It was important to convey the key brand messages to users and create a positive perception of Adblock Plus on social networks.
According to numerous studies, the target audience using advertising blockers in Russia are educated and solvent people. The advertising campaign was created based on their preferences and tastes (IT topics, memes, geek culture, etc.).
We analyzed the competitors and their content, made a detailed description of the further promotion steps: agreed on positioning, came up with key messages, chose the tone of communication with the audience. In general, we did our best to plan every detail.
We set up and launched targeted ads to increase awareness and boost downloads of Adblock Plus.
We set up an account, prepared vivid visuals, talked more about Internet security, online advertising, and made play with up-to-date news feed. Together with the authors of popular comic strips, we launched a series of viral publications. We played with the formats: video, branded prize draws, interactive tests and many other things.
Bright dynamic ads, memes, survey posts, and videos turned out to be the most effective.
Around the clock, 24/7, without breaks and days off we were chatting and joking with subscribers. We answered all sorts of questions: technical, personal and even tricky ones.
Creon PR helps us with all the tasks in the Russian region. We do not know the language and peculiarities of working with the Russian media, so we need help to navigate this important market for us. We really appreciate that we have our own people in Russia who fully understand all the aspects of promotion and represent our interests.
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Creon PR helps us with all the tasks in the Russian region. We do not know the language and peculiarities of working with the Russian media, so we need help to navigate this important market for us. We really appreciate that we have our own people in Russia who fully understand all the aspects of promotion and represent our interests.
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